SOI Asia Online Course: Service Design

Badge Description

SOI Asia Online Course: Service Design introduces what service design is and how its methodologies can support business domains and entrepreneurial challenges, with a focus on cases from Japan and around the world. Learners explore ideas that intersect with fields such as accounting, IT, marketing, and philosophy. Ultimately, they identify target markets and develop enterprise ideas, learning how to support teams and grow businesses.

Learners gain knowledge in innovation management, innovation marketing, and management control by learning from experts through their stories. Fundamental philosophies and key elements of service design — including service exchange and gift economy platforms — are introduced, enabling learners to explore critical topics such as intellectual property strategy and startup financing.

Study Requirement: 4 weeks, 2 hours per week

Topics Covered in This Course

  • What and Why Service Design?
    • What is Service Design?
    • Seven academic fields of Service Design
    • Why Service Design?
    • Service Design through theoria, poiesis, and praxis
  • Know: Theoria
    • Let’s philosophize! – the service design philosophy
    • Case study 1 – Creating a concept from zero
    • Case study 2 – Starting up with a concept
    • Case study 3 – Differentiation amongst startups
    • Case study 4 – Aiming for a wider audience
  • Make: Poiesis
    • Composition & integration
    • Case study 1 – Open innovation strategy
    • Case study 2 – Resource integration and value-in-context
    • Service ecosystem
    • What about the money?
  • Do: Praxis
    • Communication and collaboration
    • Project management
    • Team management and HR strategy
    • Toolsets and soft skills
    • Marketing strategy
    • Protecting business
    • IP strategy
    • AI and Intellectual Property

Learning Outcomes

This course offers learners the ability to:

  • Identify strategic approaches appropriate to each phase of the service design process
  • Reflect on existing expertise and available resources for designing a service
  • Explore core competencies and elaborate on ideas tailored to a target market
  • Synthesize insights from seven academic domains and integrate them into the design of a service
  • Develop soft skills for effective collaboration within teams and among stakeholders involved in a service

Related Courses

  • APIE Advanced Camp: Service Deployment
    • The Service Design course is mandatory for those selected to join the APIE Advanced Camp.
  • SOI Asia Online Course: Introduction to EBA
    • Following the Service Design course, Introduction to EBA is recommended for acquiring more practical skills related to understanding the market or the field.

Prerequisite

No prerequisite to study this course.

Criteria

This badge was awarded to the learners who completed the following criteria:

  • Active participation and contribution to social learning.
  • Submission of required assignments: two reports on the designated Padlet.
  • 90% completion of the course content, including videos, articles, quizzes, and discussions.

Tags

service design, well-being, accounting, marketing, management, philosophy, startup, APIE, EBA